Selfridges Bowl

The installation, within the menswear department of Selfridges, pays homage to the original travelling skate park structures of the 1970s and was engineered by specialist skate builders Four One Four. Shoppers are invited to watch the action through the transparent Plexiglas cladding, while the bowl is designed to extend as high as possible without obstructing sight lines. Crucially, the structure had to be genuinely challenging to skaters because the brand’s authenticity relied on it being appealing and rewarding to use.